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21 octobre 2013 1 21 /10 /octobre /2013 20:45

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Dimanche soir, AMC proposait le deuxième épisode de la saison 4 de "The Walking Dead".

Pour rappel, le season premiere avait réuni une audience spectaculaire de 16.11 millions de téléspectateurs avec un taux de 8.2% sur les 18-49 ans. Soit la meilleure audience sur la cible commerciale pour une série dramatique depuis "House" sur FOX en 2008. Et naturellement, la meilleure audience historique de "The Walking Dead", en hausse de 3.7 millions par rapport au final de la saison 3.

Diffusé à 21h, ce deuxième épisode a donc réuni 13.9 millions de téléspectateurs, avec un taux de 7.1% sur les 18-49 ans. Une nouvelle performance impressionnante et qui mérite le respect. D'autant plus qu'en face, le "Sunday Night Football" rassemble plus de 25 millions d'américains sur NBC. Mais "The Walking Dead" a déjà montré par le passé que la concurrence du sport ou des cérémonies ne lui était en rien handicapant.

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Sébastien 23/10/2013 20:20


Merci Tyler pour la réponse :). Malheuresement, je comprend mal l'Anglais... Ils disent que pour rentabilisé un épisode de 2,7 millions il faut une recette de 5,4 millions ? Ca fait une belle
plu-valu quand même^^, ça me paraît bizarre ... (ça doit être moi qui comprend pas :/)

robin 22/10/2013 20:14


Congratulations ! 

tyler 22/10/2013 17:12


Juste pour préciser, j'ai trouvé une analyse intéressante (selon moi, du moins), des raisons du coup par épisode. Je vous la communique telle qu'elle:


much of what we are seeing lies in the defining differences between Mad Men, Breaking Bad and The Walking Dead. The
Walking Dead isn't exactly a 'cash cow' to AMC. The situation and financing is much more difficult and complex.

The Mad Men pilot was produced (financed and shot) by AMC. When the show was green-lighted for a series order (13 episodes), the cost projections were far more than AMC was prepared to write a check to cover. So, the network sold the show (concept, characters - everything) to an outside production studio:
Lions Gate. In the sale contract, AMC retained 'first rights' to the show - for what is called a licensing fee. While extravagant, that licensing fee is nowhere close to being as costly as
fronting the funds for the entire production. The same goes for Breaking Bad which is owned by Sony Television and licensed by AMC. The end result is that AMC can cancel
those shows by choosing not to renew the licensing agreements and the network retains some set of secondary rights that would allow it to recoup most of what it had paid out in licensing through
advertising revenue.

Here's the big difference: AMC owns The Walking Dead. The show is produced by AMC which means
the network is fronting the entire cost of production - from cost of everything from set construction, actors' salaries, directors' salaries, the paychecks of the crew and creative staff - right
down to the doughnuts on the Craft Services table. This places AMC is a very risky position financially with the show. If the show has a
production budget of $ 2.7 million dollars per-episode (as in the second season), that means that to make a clear profit on each episode - AMC
must sell $ 5.4 million dollars in advertising...minimum. I haven't analyzed how many network commercial units (blocks of three minutes divided into :30 second slots) are
available inside the typical TWD episode that 'clear' (are seen across the entire network without being 'cut' by local cable carriers for their own local spots), but for a
basic cable channel, commercial units sell for anywhere from around 100 to 400 thousand dollars. As all commercials that you see during the show - depending on what carrier (satellite system or
cable system) you are watching the program on - are not evenly priced same/same - you can begin to see how this makes network executives nervous. When it is your name on the document that cuts
the check...your job depends on not just making that check good - but getting back more than the check was written for.

It is, after all, Show Business. Ratings are important in selling those Ad slots - but the dollars those Ads represent to the network as revenue
will trump ratings almost every time. Make that every time at AMC. It's books have really been scrutinized by investors since it was spun off as
a stand alone entity by it's parent corporation not so long ago.

Bottom line is that TWD is a very expensive show to produce. The second season figures were more in line with what other shows cost (Mad Men averages around $ 2 miilion
dollars to 2.5 per episode), but was still on the high side at $ 2.7 million dollars per episode.

Don't read too much into what I've written here...I don' work for AMC or anything...but the money is a complicated issue for a show like TWD. i suppose what I am trying to
communicate is to try and avoid becoming frustrated over the show's budget. AMC is not being ham-handed with the show deliberately. The network's management is
just trying to make sure that they don't paint themselves into a financial corner with it. The ratings wouldn't mean anything if the network could no longer afford to produce the show.

Sébastien 22/10/2013 17:05


Oui, il existe plein d'information sur le budget de la saison 1 (3,4 millions/épisodes) ou la saison 2 (2,8 millions/épisodes). Mais depuis plus rien ... Pourtant avec ces vraiment très élevé,
ils peuvent se faire plaisir je pense...

tyler 22/10/2013 16:59


Par épisode pour la saison 2, le budget annoncé était de 2.8M$, ce qui est assez conséquent, certes, mais la saison 2 est celle qui a le moins bien "vendu" ses espaces. Du coup, vu la fin de
saison 3 plus les audiences en saison 4, les recettes ont du grimper, mais le budget d'AMC était revu à la baisse. Je suppose donc que les coûts ont du rester sensiblement les mêmes, même si
c'est une évaluation au doigt mouillé.

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